Federal Liberals score high on Nanos Party Power Index – Nanos Weekly Tracking (ending October 30, 2015)

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The Nanos Party Power Index

  • Nanos Party Power Index – The Index, which is a composite of a series of variables including ballot preferences and impressions of the federal party leaders, has the Liberals at a twelve month high of 65.2 out of a possible 100 points.  The NDP scored 49.6 points, the Conservatives 47.1 points, the Greens 30.7 points, and in the province of Quebec, the BQ scored 32.1 points. 
  • Accessible Voters – Canadians were asked whether they would consider or not consider voting for each of the federal parties.  More than six of ten Canadians (62.8%) said they would consider voting for the Liberals, 41.1% would consider voting NDP, 38.7% would consider voting for the Conservatives, 27.6% would consider voting for the Greens, and  36.2% of Quebecers would consider voting for the BQ.

The team at Nanos in conjunction with Klipfolio have launched our new live political data portal where you run the numbers you want and can explore the trends and data you need.  This is part of our campaign, not only to provide the most reliable data to Canadians but to let them use it as they wish. We were the first to do nightly tracking and now we are the first research organization to post live public opinion data for Canadians. Here’s the link to check it out 

To view the detailed tracking visit our website.

Methodology

The views of 1,000 respondents are compiled into a party power brand index for each party that goes from 0 to 100, where 0 means that the party has no brand power and 100 means it has maximum brand power. A score above 50 is an indication of brand power for the party and its leader at this time.

The important factors in this weekly tracking include the direction of the brand strength or weakness and also the brand power of one federal party relative to another.

The data is based on random telephone interviews with 1,000 Canadians, using a four week rolling average of 250 respondents each week, 18 years of age and over. The random sample of 1,000 respondents may be weighted by age and gender using the latest census information for Canada, and the sample is geographically stratified to be representative of Canada. 

The interviews are compiled into a four week rolling average of 1,000 interviews where each week, the oldest group of 250 interviews is dropped and a new group of 250 interviews is added. Note: the current wave of tracking is based on the final weekend of the election writ period ending October 18th as well as the two weeks ending October 30th. As we move forward the tracking will revert to a four-week rolling average of 1,000 Canadians (250 per week).

A random telephone survey of 1,000 Canadians is accurate 3.1 percentage points, plus or minus, 19 times out of 20.

All references or use of this data must cite “Nanos Party Power Index” as the source. 

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