Liberals hit record high in Nanos Party Power Index – Nanos Weekly Tracking (ending November 6, 2015)

The Nanos Party Power Index

  • Nanos Party Power Index –  The Liberals have hit a new high in the Nanos Party Power Index and have registered the highest single score since the index began in 2013.  The Index which is a composite of a series of questions including ballot preferences and impressions of the leaders, had the Liberals with 66.2 out of a possible 100 points followed by the NDP with 48.7 points, the Conservatives with 46.5 points, the Greens with 31.1 points and the BQ with 29.2 points (QC only).
  • Accessible Voters – Liberal accessible voters hit a new high for any party.  More than six of ten (63.5%) of Canadians would consider voting Liberal compared to 42.0% who would consider voting NDP, 39.0% who would consider voting Conservative, 30.2% who would consider voting Green and 35.2% of Quebecers who would consider voting for the BQ.

The team at Nanos in conjunction with Klipfolio have launched our new live political data portal where you run the numbers you want and can explore the trends and data you need.  This is part of our campaign, not only to provide the most reliable data to Canadians but to let them use it as they wish. We were the first to do nightly tracking and now we are the first research organization to post live public opinion data for Canadians. Here’s the link to check it out

To view the detailed tracking visit our website.

Methodology

The views of 1,000 respondents are compiled into a party power brand index for each party that goes from 0 to 100, where 0 means that the party has no brand power and 100 means it has maximum brand power. A score above 50 is an indication of brand power for the party and its leader at this time.

The important factors in this weekly tracking include the direction of the brand strength or weakness and also the brand power of one federal party relative to another.

The data is based on random telephone interviews with 1,000 Canadians, using a four week rolling average of 250 respondents each week, 18 years of age and over. The random sample of 1,000 respondents may be weighted by age and gender using the latest census information for Canada, and the sample is geographically stratified to be representative of Canada.

The interviews are compiled into a four week rolling average of 1,000 interviews where each week, the oldest group of 250 interviews is dropped and a new group of 250 interviews is added. Note: the current wave of tracking is based on the final weekend of the election writ period ending October 18th as well as the three weeks ending November 6th. As we move forward the tracking will revert to a four-week rolling average of 1,000 Canadians (250 per week).

A random telephone survey of 1,000 Canadians is accurate 3.1 percentage points, plus or minus, 19 times out of 20.

All references or use of this data must cite “Nanos Party Power Index” as the source.

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