In a just released global EV ranking, BYD Company Ltd., ranked first in accumulated sales throughout the year with a total of 43,069 EV units sold, representing a 222% surge compared with the same period last year, overcoming all American, Japanese and European manufacturers. And with a total of 6,099 EV units sold in October, BYD again topped sales rankings for the sixth consecutive month since May.
BYD’s outstanding performance is 2015—in which the company climbed from 7th position in late 2014 to the first position in just 10 months—is the result of a carefully studied and planned strategy combined with savvy market perception, the company said.
After the successful launch of its first “dynastic” electric vehicle model—the Qin sedan—that placed the company on the passenger EV vehicle map and featured increased sales month-on-month since late 2013, BYD went on to launch yet another electric vehicle model, this time the streamlined SUV Tang in June 2015, as part of a complete EV lineup. Next in line are the SUVs Song and Yuan, which will most definitely add to the company’s mushrooming numbers.
The rise of EVs comes together with the rise of the Chinese auto industry and that of BYD. The company’s EV strategy is not limited to mere passenger vehicles, in spite of its outstanding performance in this category. Its 7+4 strategy epitomizes its ambitions for the future of what is called in China “new energy vehicles”, where passenger cars would be just part of a much bigger picture.