Trudeau remains strong as preferred choice for PM in Nanos tracking, many Canadians unsure about Ambrose (ending December 11, 2015)

Nanos Weekly Leadership Tracking

  • Preferred Prime Minister – Tracking on the preferred Prime Minister front suggests that Trudeau continues to enjoy a significant advantage with 51.5% of Canadians saying their preferred choice for PM is Trudeau followed by Ambrose at 13.7%, Mulcair at 12.8%, May at 5.0%, and 15.9% of Canadians were unsure.
  • Qualities of a Good Political Leader – Asked a series of independent questions for each federal party leader, a strong majority (68.9%) of Canadians say that Trudeau has the qualities of a good political leader.  Mulcair came in at 53.5%, May came in at 41.7%, and Ambrose at 27.4% with a significant proportion of Canadians who were unsure on Ambrose on this question.

The team at Nanos in conjunction with Klipfolio have launched our new live political data portal where you run the numbers you want and can explore the trends and data you need.  This is part of our campaign, not only to provide the most reliable data to Canadians but to let them use it as they wish. We were the first to do nightly tracking and now we are the first research organization to post live public opinion data for Canadians.

We were the first to do nightly tracking and now we are the first research organization to post live public opinion data for Canadians. Here’s the link to check it out 

To view the detailed tracking visit our website.

Methodology

The views of 1,000 respondents are compiled into a party power brand index for each party that goes from 0 to 100, where 0 means that the party has no brand power and 100 means it has maximum brand power. A score above 50 is an indication of brand power for the party and its leader at this time.

The important factors in this weekly tracking include the direction of the brand strength or weakness and also the brand power of one federal party relative to another.

The data is based on random telephone interviews with 1,000 Canadians, using a four week rolling average of 250 respondents each week, 18 years of age and over. The random sample of 1,000 respondents may be weighted by age and gender using the latest census information for Canada, and the sample is geographically stratified to be representative of Canada. 

The interviews are compiled into a four week rolling average of 1,000 interviews where each week, the oldest group of 250 interviews is dropped and a new group of 250 interviews is added. The current wave of tracking is based on a four-week rolling average of 1,000 Canadians (250 per week) ending December 11th.

A random telephone survey of 1,000 Canadians is accurate 3.1 percentage points, plus or minus, 19 times out of 20.

All references or use of this data must cite “Nanos Party Power Index” as the source.

 

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