Slide in consumer confidence continues with Canada’s energy-rich Prairies leading the pessimism (released December 21, 2015)

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Bloomberg Nanos Weekly Consumer Confidence Tracking

The Prairie provinces, once the most bullish region in terms of consumer sentiment continues to slide, driving down the national confidence numbers and hitting yet another new regional 12 month low according to the Bloomberg Nanos Canadian Confidence Index.

“Of note, perceptions related to job security and the future strength of the Canadian economy realized negative pressure this week,” said Nanos Research Group Chairman Nik Nanos.

“The decline in commodity prices continues to depress the Canadian dollar — which briefly traded at C$/US$ 1.40 for the first time since 2003 — while having an indirect impact on consumer sentiment in the commodity-dependent provinces. Market expectations are for stabilization of the C$ near this low level in the months ahead, with interest-rate differentials continuing to work against the C$ as the Fed begins its policy normalization process and the Bank of Canada maintains a more accommodative policy stance”, said Robert Lawrie of Bloomberg Economics.

The BNCCI, a composite of a weekly measure of financial health and economic expectations, registered at 55.03 compared with last week’s 55.32. The twelve month high stands at 58.62.

The Bloomberg Nanos Pocketbook Index is based on survey responses to questions on personal finances and job security. This sub-indice was at 59.49 this week compared to 59.60 the previous week. The Bloomberg Nanos Expectations Index, based on surveys for the outlook for the economy and real estate prices, was at 50.58 this week (compared to 51.04 last week).

The average for the BNCCI since 2008 has been 56.74 with a low of 43.28 in December 2008 and a high of 62.92 in December 2009. The index has averaged 55.48 this year.

To view the weekly tracking visit our website.


The BNCCI is produced by the Nanos Research Corporation, headquartered in Canada,  which operates in Canada and the United States.  The data is based on random telephone interviews with 1,000 Canadian consumers (land- and cell-lines), using a four week rolling average of 250 respondents each week, 18 years of age and over. The random sample of 1,000 respondents may be weighted by age and gender using the latest census information for Canada and the sample is geographically stratified to be representative of Canada. The interviews are compiled into a four week rolling average of 1,000 interviews where each week, the oldest group of 250 interviews is dropped and a new group of 250 interviews is added. The views of 1,000 respondents are compiled into a diffusion index from 0 to 100. A score of 50 on the diffusion index indicates that positive and negative views are a wash while scores above 50 suggest net positive views, while those below 50 suggest net negative views in terms of the economic mood of Canadians.

A random telephone survey of 1,000 consumers in Canada is accurate 3.1 percentage points, plus or minus, 19 times out of 20.

All references or use of this data must cite Bloomberg Nanos as the source.

Bloomberg Nanos Canadian Consumer Confidence Index Data Summary for December 18th, 2015:


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