Nanos Weekly Leadership Tracking
- Preferred Prime Minister – The latest Nanos tracking on who Canadians would prefer as Prime Minister has Trudeau continuing with a comfortable lead, the choice of 53.2% of Canadians followed by Ambrose at 13.2%, Mulcair at 10.3% (a new 12 month low), May at 4.2% and unsure at 18.0% (a new 12 month high for unsure).
- Qualities of a Good Political Leader – More than seven of ten Canadians (72.0%) believe Trudeau has the qualities of a good political leader while 56.3% say the same of Mulcair, 28.4% of Ambrose and 36.5% of May.
The team at Nanos in conjunction with Klipfolio have launched our new live political data portal where you run the numbers you want and can explore the trends and data you need. This is part of our campaign, not only to provide the most reliable data to Canadians but to let them use it as they wish. We were the first to do nightly tracking and now we are the first research organization to post live public opinion data for Canadians.
We were the first to do nightly tracking and now we are the first research organization to post live public opinion data for Canadians. Here’s the link to check it out
To view the detailed tracking visit our website.
The views of 1,000 respondents are compiled into a party power brand index for each party that goes from 0 to 100, where 0 means that the party has no brand power and 100 means it has maximum brand power. A score above 50 is an indication of brand power for the party and its leader at this time.
The important factors in this weekly tracking include the direction of the brand strength or weakness and also the brand power of one federal party relative to another.
The data is based on random telephone interviews with 1,000 Canadians, using a four week rolling average of 250 respondents each week, 18 years of age and over. The random sample of 1,000 respondents may be weighted by age and gender using the latest census information for Canada, and the sample is geographically stratified to be representative of Canada.
The interviews are compiled into a four week rolling average of 1,000 interviews where each week, the oldest group of 250 interviews is dropped and a new group of 250 interviews is added. The current wave of tracking is based on a four-week rolling average of 1,000 Canadians (250 per week) ending December 30th.
A random telephone survey of 1,000 Canadians is accurate 3.1 percentage points, plus or minus, 19 times out of 20.
All references or use of this data must cite “Nanos Party Power Index” as the source.