New Democrat brand on negative trajectory in Nanos Index (ending May 27, 2016)

The Nanos Party Power Index

  • Nanos Party Power Index –  The Nanos Party Power Index is a composite of a series of questions including vote preferences and impressions of the federal leaders.  The latest tracking suggests that although the Liberals continue to score well on the Index, the New Democrats are on a negative trajectory with their lowest score since the Index was created in 2013.  The Liberals scored 64.7 out of a possible 100 points while the Conservatives scored 45.5 points, the NDP 45.2 points, the Greens 33.6 points and the BQ 25.0 points (QC only).
  • Accessible Voters – Asked a series of independent questions for each federal party, 60.8% of Canadians said they would consider voting Liberal, 41.2% would consider voting NDP, 40.5% would consider voting Conservative and 31.3% would consider voting Green.

The team at Nanos in conjunction with Klipfolio have launched our new live political data portal where you run the numbers you want and can explore the trends and data you need.  This is part of our campaign, not only to provide the most reliable data to Canadians but to let them use it as they wish. We were the first to do nightly tracking and now we are the first research organization to post live public opinion data for Canadians. Here’s the link to check it out.

To view the detailed tracking visit our website.

Methodology

The views of 1,000 respondents are compiled into a party power brand index for each party that goes from 0 to 100, where 0 means that the party has no brand power and 100 means it has maximum brand power. A score above 50 is an indication of brand power for the party and its leader at this time.

The important factors in this weekly tracking include the direction of the brand strength or weakness and also the brand power of one federal party relative to another.

The data is based on random telephone interviews with 1,000 Canadians, using a four week rolling average of 250 respondents each week, 18 years of age and over. The random sample of 1,000 respondents may be weighted by age and gender using the latest census information for Canada, and the sample is geographically stratified to be representative of Canada.

The interviews are compiled into a four week rolling average of 1,000 interviews where each week, the oldest group of 250 interviews is dropped and a new group of 250 interviews is added. The current wave of tracking is based on a four-week rolling average of 1,000 Canadians (250 per week) ending May 27th 2016.

A random telephone survey of 1,000 Canadians is accurate 3.1 percentage points, plus or minus, 19 times out of 20.

All references or use of this data must cite “Nanos Party Power Index” as the source.

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